{"id":7925,"date":"2022-11-27T14:12:13","date_gmt":"2022-11-27T14:12:13","guid":{"rendered":"https:\/\/orbscope.com\/academy\/?post_type=product&#038;p=7925"},"modified":"2023-05-10T06:46:02","modified_gmt":"2023-05-10T06:46:02","slug":"digital-marketing-basic","status":"publish","type":"product","link":"https:\/\/orbscope.com\/academy\/product\/digital-marketing-basic\/","title":{"rendered":"Digital Marketing Basic"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\" id=\"overview\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Overview<\/h2>\n<p>A 24-hour Digital Marketing Course for Commerce and management students (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\" id=\"learn\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>You&#8217;ll Learn<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>Design digital customer experience.<\/li>\n<li>Equip graduates for a career in this fast-changing area.<\/li>\n<li>Customer Experience Design.<\/li>\n<li>Digital Marketing Metrics.<\/li>\n<li>How to make a content Marketing plan.<\/li>\n<li>Intro to Digital Media World.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Technical Skills<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"material-icons\">add_business<\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Marketing<\/h3><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"material-icons\">create<\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Content creation<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"material-icons\">link<\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Media buying<\/h3><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_text\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"material-icons\">people<\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Social media marketing<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\" id=\"structure\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Course Content<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ol>\n<li>\u00a0Marketing Fundamentals<\/li>\n<li>\u00a0Market Research.<\/li>\n<li>\u00a0Digital Marketing.<\/li>\n<li>\u00a0Content Marketing.<\/li>\n<li>\u00a0Social Media Marketing.<\/li>\n<li>\u00a0Digital Ads World.<\/li>\n<li>\u00a0Email Marketing &amp; Automation.<\/li>\n<li>\u00a0Youtube Marketing.<\/li>\n<li>\u00a0Linkedin Marketing.<\/li>\n<li>\u00a0Portfolio tips.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. 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