Digital Marketing Basic

Overview

A 24-hour Digital Marketing Course for Commerce and management students (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

You’ll Learn

• Design digital customer experience.
• Equip graduates for a career in this fast-changing area.
• Customer Experience Design.
• Digital Marketing Metrics.
• How to make a content Marketing plan.
• Intro to Digital Media World.

Technical Skills

Course Content

1.  Marketing Fundamentals
2.  Market Research.
3.  Digital Marketing.
4.  Content Marketing.
5.  Social Media Marketing.
6.  Digital Ads World.
7.  Email Marketing & Automation.
8.  Youtube Marketing.
9.  Linkedin Marketing.
10.  Portfolio tips.