Digital Marketing Advanced

Overview

A 24-hour Digital Marketing Course for Commerce and management students (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

You’ll Learn

Course Content

1.  SEO Fundamentals.
2.  Google Ads & Analytics.
3.  Mobile Marketing & PPC.
4. Reporting & Analytics.
5. Website Management and Moderation.
6. Digital Ads & Media Buying.
7.  Affiliate Marketing Mastery.
8. Websites & Landing Pages.
9.  UX and SEO Content Writing.
10. Success, Freelancing & High Value Clients.