Optimize your website for mobile devices
A website has to be mobile-friendly in order to be successful. If visitors arrive at your website but find it difficult to read or utilize on a mobile device, they may just depart in favor of a competitor. This brings us to our second point: a bad mobile user experience decreases the search engine rankings of your website and makes it harder for consumers to find it through a Google search.
Make it easy to find
You need a domain name that either matches the name of your company or in some other manner conveys what you do online. Visitors to the website may arrive from even more than one domain. The best technical SEO tactics, keyword research, content marketing, and paid advertising campaigns must all be used in order to achieve this.
List your phone number and email address above the fold
If the success of your company hinges on customers being able to reach you or your sales staff, make sure that information is prominently displayed.
According to David Brown, CEO of Web.com, “Your contact information should be prominent, ideally at the top of the site, so that visitors don’t have to search for a phone number or address if they wish to contact the firm.”
If you use social media to interact with your audience, include your social media links in the header or footer of your website where they can be seen.
Make it simple to use
Weebly co-founder and chief product officer Dan Veltri suggests keeping your top-level navigation menu to five distinct tabs with relevant sites arranged beneath them. Additionally, no matter where your viewers go on your website, you should provide a direct path back to the main page. A Google search will frequently direct your reader to a page different than the front page of your website.
Keep your website free of junk
Paul Bolls, an associate professor of strategic communication at the Missouri School of Journalism, said that readers need to be able to contextualize information. Too much information on a website overloads the mind, making it difficult to retain new information. Create a clean page by effectively balancing the use of text and images.
One way to keep things simple is to remove social widgets from your website, such as a Twitter feed. Caxy Interactive CEO Michael LaVista advised you to think about if you are adding content that your readers are interested in. If the objective of the page is hampered by the content of your widget, remove it.
Make sure it is accurate
It should go without saying that inaccurate information will turn off clients, whether it be an incorrect number, outdated product information, or simple grammatical mistakes. Regularly check each page, particularly after making changes elsewhere, and double-check each page before publishing.
Be aware of how important speed is
The digital marketing company Akamai found that 88.5% of website visitors will leave a page that loads slowly. Today, almost 70% of internet shoppers depend their decisions on how quickly a webpage loads.
Make sure your website is up and running efficiently, use a website host that can handle your bandwidth requirements, maintain your software up to date, and optimize your videos and images for quick downloads.
Include a call to action in your
Calls to action are necessary on every page of your website. You must thus encourage them to act. These landing pages must persuade visitors to perform any action, such as make a phone call to your company, register for a service, make a purchase, download a whitepaper, or carry out any task that advances your company’s objectives. Give them a clear call to action, such as a button, a link, or straightforward language. If at all feasible, keep it above the fold so that readers won’t have to scroll down to see the call to action.
Make sure your design is simple
The usage of fonts, colors, and GIFs should be maintained to a minimal because they might detract from the focus of the page. Additionally, keeping it brief and using bullet points makes the content easier to read and understand. The CEO of the internet marketing company Portent Inc., Ian Lurie, suggests keeping paragraphs to six lines or fewer in length.
This is especially important when it comes to mobile responsiveness, which has a big impact on how Google ranks websites in its algorithm. A website’s rating improves the higher it appears on the search engine results page (SERP). Your website may drop in search engine results for your intended audience if a competitor’s website is mobile-friendly but yours isn’t.
According to Tom Lounibos, co-founder of SOASTA, e-commerce shops must produce high-quality online experiences in line with the brand perception, much as brick and mortar firms invest substantially on their stores to represent their brand images.
In light of this, your Describing Us page shouldn’t only contain a dull paragraph about your business. To provide your consumers a more individualized experience, Visible Logic’s president, Emily Brackett, suggests incorporating a decent photo of you or your staff.
Make sure your website’s content is customer-focused
The people that visit your website are seeking useful information. They occasionally read your blog to learn something new, and other times they do so to learn more about the products and services you provide. In any case, you need to give potential customers relevant information that will pique their attention, be useful to them, and inspire more trust in your expertise.
Apply recommended practices for SEO
Even if you have the finest website in your field, it won’t help you a bit if no one can discover it. Even while you may pay for advertisements to direct customers to your website, attracting free organic search traffic will ultimately be more cost-effective and productive.
To discover information online, people utilize search engines, mainly Google. You want your company to appear on the top page of search results since that is where people frequently find what they’re looking for. Google and other search engines use their own distinct algorithms to rank web pages for search terms, often known as keywords.
Search engines utilize three methods to choose where to display your listing: crawling, indexing, and ranking. Crawlers link to a website through connections from other websites. As a result, ensure that your website is linked from as many other websites as you can.
Once the crawling bots have located your website, it is indexed, which involves examining its content for keywords, freshness, relevancy, links, and multimedia. A lot of fresh, pertinent material pertaining to the keywords you want to rank for should be present on your website.